Masterclass for Retail

  Empower your team. Buy with purpose. Sell with confidence.

 

Do you own a fashion boutique and often feel unsure about your buying choices or styling guidance?

Are you keen to grow your team’s confidence in helping customers -  or want to make better stock decisions that actually sell?

 

You’re not alone — and you don’t have to figure it out alone either. Let Debbie guide you.

 

With 19+ years of professional styling experience and more than a decade running her own successful boutique, Debbie has worked out the secret to buying for retail. 

Debbie is now offering an in-person masterclass training that blends real-world knowledge with styling expertise — tailored specifically for independent fashion retailers.

 

Check out the video below to learn more 💕

 

 

 

Two in-store masterclasses to choose from:



① Colour Masterclass Training

 

Master the power of colour to boost sales and connect with your customers.

This interactive workshop is designed for store owners and their teams to develop a practical understanding of warm and cool tones, and how these influence purchasing decisions. You'll also explore the concept of the clothing personality, helping your team confidently recommend pieces that truly suit your customers as 95% of women often make purchasing mistakes.

 

What your team will learn:

✨  The difference between warm and cool tones — and how to use them in styling and merchandising.

✨ How to identify customer colour preferences and match them with appropriate stock.

✨ An introduction to clothing personality and why it matters.

✨  Tips to reduce purchasing mistakes and make more confident stock selections.


Why it works:


When your team understands the colour theory behind buying behaviour, they can improve the customer experience and influence more meaningful, lasting purchases — creating loyal, satisfied shoppers who return again and again.

       

       

      ② Styling Masterclass Training

       

      Get hands-on with styling techniques that turn browsers into buyers.

      This practical, engaging workshop takes your team through six distinct body shapes, including their key styling challenges and how to solve them. You'll learn helpful techniques and styling principles that can be immediately applied on the shop floor.

       

      What your team will learn:

      ✨  How to recognise the six core body shapes.

      ✨  Styling techniques tailored to each shape.

      ✨  How to recommend pieces that flatter and feel good.

      ✨  How to build trust with clients through personalised styling advice.

      Why it works:


      When your team can confidently guide customers based on body shape and fit, it builds trust, increases conversion rates, and makes the in-store experience more enjoyable — leading to stronger connections and better results.

       

       

       


      Who are these workshops for?

       

      ✨ Independent clothing store owners. 

      ✨ Fashion boutiques with new or growing teams.

      ✨ Retailers wanting to improve styling confidence and buying clarity. 

      ✨ Anyone who wants to sell smarter and build stronger relationships with customers. 

      ✨ Store owners wanting to ensure they are buying the right products and making sure the products sell each season. 

       

      Let’s make your racks work harder — and smarter.

       

      Even with years in retail, buying and styling can still feel like guesswork. These masterclasses will help you and your team develop clarity, confidence, and strategies that actually work. 

       

       

      Book your free consult

       

      Ready to chat? Reach out to Debbie via email or phone to schedule your complimentary consultation.

      📞 03 313 1720 / 027 698 3838

      📧 debbie@soyouboutique.co.nz


      Together, you’ll explore which training is the best fit for your store — or whether a mix of both is right for you.

       

       

       

       

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      Our story

      So You! is an elegant fashion destination with a difference. It's the only store of its kind in New Zealand where the owner is a certified, accredited personal image consultant and stylist who's on hand to help customers 'shop their style' and look their fabulous best ❤️