Looking for a gorgeous one-off piece or something feminine, fun and uniquely you?

So You! is a popular fashion destination, online and instore on Rangiora’s stylish Conway Lane, just off the high street. It’s the perfect place to discover your personal style, indulge your passion for fashion, update your wardrobe or spoil yourself with something special.

So You! is well-known for its fabulous range of affordable garments from local and international labels including, Suzy D, Vassalli, Deeanne Hobbs, Jellicoe, Threadz, Clarity, Hammock & Vine, Newport, Gordon Smith, Zaket & Plover, Lobbies Story, Madly Sweetly, Duo, Bittermoon, Noble Wilde, Blackstone Clothing, Jump, Joseph Ribkoff,  Wilson & Trollope,  Liverpool jeans,  Elm, Black Caviar, Millieni Leather bags, Cadelle Leather, Lillyco Jewellery, D)lux Scarfs  and The Shoe Collection  and So You! jewellery.

Our stunning collections cover all styles – from natural casual and dramatic contemporary to eurochic, classic, elegant, dressy, feminine and creative. We’re in the privileged position of having suppliers who custom-source fabrics especially for So You! So if you’re looking for something unique, you’ve come to the right place!



So You! Online

Whether you’re based outside Canterbury or need a fashion fix between instore visits, So You! Online offers a customer-focused experience and a selected range of our instore offering.

The beautifully presented and easy-to-navigate So You! online store makes shopping a breeze. You can find gorgeous fashion from the comfort of your home and have it delivered to your door.


So You! In-Store

Want a memorable instore experience? you’ll love shopping at So You! in Rangiora. From the moment you enter our lovely store, you’ll know you’re going to have fun and find something exceptional.

With quality labels lining the walls in a fusion of style, colour and texture, our friendly staff are committed to helping you find fashion that will make you look and feel fabulous.


Our ‘Colours’ Lady

So You! owner and NZFIP (New Zealand Federation of Image Professionals) certified and accredited professional Debbie Albrecht has a passion for fashion and is committed to help women define their own unique style and wear colour with confidence.


So You! owner and NZFIP (New Zealand Federation of Image Professionals) certified and accredited professional Debbie Albrecht


This commitment inspired the unique So You! name because Debbie’s focus truly is on you, our customers, and her desire to help you look and feel amazing.

With many years’ experience in fashion and expertise in colour and styling, Debbie is known locally as the ‘colours lady’.

Debbie’s quest to empower women to wear colour with confidence started when she had her own colours done. It was a very positive experience and set her on a path to helping women live their best, colourful lives.

Debbie offers one-on-one consultations and group workshops to help women discover their own unique style. Her expertise and down-to-earth ‘honest girlfriend’ approach has transformed the lives of women from all walks of life and is at the heart of the success of the So You! brand.

Our story

So You! is an elegant fashion destination with a difference. It's the only store of its kind in New Zealand where the owner is a certified, accredited personal image consultant and stylist who's on hand to help customers 'shop their style' and look their fabulous best ❤️