More Than Fashion — It’s the So You! Experience

If you’ve ever stepped into So You!, you’ll know it feels… different. Yes, we sell clothes — but that’s only part of the story.

What really makes us special is how you’ll feel the moment you walk through the door. Our boutique is more than racks of dresses and tables of accessories. It’s a space where women gather, chat, laugh — and sometimes even share the tougher moments too.

That’s why women travel from Wellington, Auckland and beyond. They’re not here for a quick purchase. They come for the experience of being seen, understood, and supported. Because while online shopping is convenient, nothing compares to the joy of someone helping you find pieces that make you feel like yourself again.

At So You!, clothes aren’t just “things you buy.” They’re threads of connection — reminders of confidence rediscovered, friendships sparked, and a community that lifts you up. 🌸

Why women choose So You!

  • You’ll look and feel your best with guidance from a certified stylist who knows how to bring out your unique colours and shape.
  • You’ll find pieces that feel truly you, from everyday casual to chic statement outfits — many designed in fabrics custom-sourced just for our boutique.
  • You’ll enjoy shopping again in a warm, welcoming space where fashion is fun and stress-free.
  • You’ll be part of something bigger, a community of women who know the value of feeling good in their own skin.

 

👉 Come and experience the So You! difference — we’d love to welcome you in.

Why women trust Debbie, the ‘Colours Lady’ ✨

At the heart of So You! is Debbie Albrecht — our owner, stylist, and proud NZFIP-certified (New Zealand Federation of Image Professionals) colour and image consultant. Known locally as the colours lady, Debbie has helped countless women rediscover their confidence through style.

Her approach is simple: she’s like that honest girlfriend who tells you the truth, but with kindness. With years of experience and a passion for helping women feel amazing, Debbie offers one-on-one consultations and fun group workshops designed to:

  • Reveal the colours and styles that bring out your best.
  • Take the stress out of shopping and dressing.
  • Give you a wardrobe you actually love wearing.

What started as Debbie’s own life-changing colour experience has grown into a mission: to help women live their best, most colourful lives — and to make fashion feel fun again.

So You! owner and NZFIP (New Zealand Federation of Image Professionals) certified and accredited professional Debbie Albrecht

Find the Colours That Love You Back 🌷

Let’s be honest — those online colour quizzes can be fun… until they leave you even more confused. One day you’re a “Winter,” the next you’re a “Spring,” and suddenly your wardrobe looks like a rainbow gone wrong.

Here’s the truth: colour isn’t about rules. It’s about you. It’s about discovering the shades that make your skin glow, your eyes sparkle, and your confidence shine a little brighter.

When you know your colours, everything gets easier:

  • Shopping feels lighter (no more wasted money on “meh” outfits).
  • Your wardrobe works harder (pieces start mixing and matching effortlessly).
  • Those “nothing to wear” mornings? They turn into “I can’t wait to wear this” moments.

Because colours aren’t meant to box you in — they’re meant to set you free. And when you wear the ones that truly love you back, you’ll notice the difference (and so will everyone else). 💕

Our story

So You! is an elegant fashion destination with a difference. It's the only store of its kind in New Zealand where the owner is a certified, accredited personal image consultant and stylist who's on hand to help customers 'shop their style' and look their fabulous best ❤️